TWG Tea was established in Singapore in celebration of the
island’s great history as a trading post for teas, spices and fine
epicurean products. TWG Tea, which stands for The Wellness Group, is a
luxury concept that incorporates an international distribution network
to professionals, unique and original retail outlets and exquisite tea
rooms. A veritable tea institution, TWG Tea is passionate about sharing
their expertise and has become a point of reference for tea lovers
thirsty for knowledge.
TWG Tea tasters travel thousands of miles across the globe
every year, sampling hundreds of teas in search of the most desirable
harvests direct from source gardens. Offering over 1000 single estate
fine harvest teas and exclusive blends, as well as tea patisseries and
other tea infused delicacies, TWG Tea is internationally recognized as a
veritable innovator with the creation every season of new varieties of
tea in collaboration with the world’s most renowned estates.
The TWG Tea team shapes the aesthetic image underpinning all
the brand’s products, constantly updating the notion of TWG Tea even as
they respect the Asian and European traditions of elegance and beauty on
which it is based, now spiced with a touch of sensuality and
THE URBAN TEA MERCHANT STORY
Tom and Karinna founded The Urban Tea Merchant in 2004. They spent three years researching the tea industry before opening their pilot store. They travelled the world in order to capture the essence of this unique luxury tea concept. In 2001, they took a one-year sabbatical and during that time, travelled around the world for four months with their daughter, Casey James. The primary purpose of the trip was to study tea and the rituals that surrounded it. Their tea pilgrimage took them through Europe, the Mediterranean, Africa, India and Southeast Asia. This world trip was a journey from within and without. Tom and Karinna imagined sharing this luxurious tea journey with customers, beginning in Vancouver, Canada. This is how The Urban Tea Merchant began
Since then, Tom and Karinna have shaped a loyal team with their daughter, Casey James and son-in-law, Reza Nasooti, and are now committed to the vision of opening more concept stores and distributing TWG Tea, the finest tea in the world, to luxury hotels and fine dining establishments in Canada and select locations in the United States.
The History of Tea in Singapore
When Sir Stamford Raffles founded Singapore, the island
quickly developed into a flourishing free port, an emporium, a veritable
crossroads along the Eastern sea routes, where fine teas, coffees,
cotton, sugar, pepper, nutmeg, cloves and even gold, were exchanged in
the utmost liberty. Fleets of junks from China, Siam and the Celebes
would arrive with their rudders up, looking like shops, bringing chests
of tea that were soon to grace tea tables across Europe. Singapore had
established itself as a gateway of world-wide trade.
The tea trade was made official in Singapore with the creation
of the Chamber of Commerce in 1837, a date which TWG Tea honours as the
commencement of Singapore’s domination as the Far East’s most
illustrious trading post, a haven for celebrated tea clippers loaded
with the most precious of elixirs.