The Urban Tea Merchant Introduces the Luxury TWG Tea Brand into Canada

September 21, 2011

PRESS RELEASE

Vancouver, BC - September 12, 2011 - The Urban Tea Merchant is proud to announce their exclusive distribution partnership with TWG Tea for Canada.  

"We look forward to combining our efforts with The Urban Tea Merchant", says Taha Bouqdib, president of TWG Tea. "The Urban Tea Merchant shares our vision for the future of the luxury tea market and our passion for providing only the finest quality of products to its customers. With market trends exhibiting consistent growth in tea consumption, particularly of specialty tea blends that are quickly becoming iconic for their sophisticated style, we are very optimistic for the launch of TWG Tea in the Canadian market."

"Tea enthusiasts rejoice!" say Karinna James, Co-Founder along with her husband Tom James of The Urban Tea Merchant. "We are confident that our customers and Canadian tea lovers alike will appreciate TWG Tea's unique variety of exquisite teas and tea-infused delights." The Urban Tea Merchant is committed to sharing the art of tea culture and tea appreciation.  They are celebrating their launch of TWG Tea in their flagship Tea Salon and Boutique, located midtown Vancouver on Alberni Street, 'Vancouver's Mini Rodeo Drive' as well as in their West Vancouver location in the Village at Park Royal. 

Tea connoisseurs will be able to choose from an exclusive range of over 200 tea blends unique to TWG Tea including the brand's original Haute Couture Collection, emulating inspiration from the creative designs of haute couture fashion, these teas have a different story to tell each season. 

Using only the finest and most exclusive ingredients, this unique line of teas will serve as a source of inspiration for what fills the teacups of enthusiasts each year.  Mr. Bouqdib explains, "The essence of the Haute Couture Teas is truly an innovative idea in the modern tea world. It captures the esteem of haute couture in the fashion realm and translates it into a standard that will influence the upcoming trends of the luxury tea industry each year."

TWG Tea has special relationships with tea growers world wide to ensure the exclusive access to harvests from renowned gardens, creating blends with the most fragrant flowers, fruits and spices found around the world. TWG Tea is committed to offering teas from source. With unparalleled access to the world's best tea plantations, TWG Tea is able to influence and often innovate new processing methods to develop original and better tasting teas with flavours that will appeal to the modern tea drinker. Teas are blended in Asia, which results in fresher teas with more pronounced nuances and greater complexities on the palate.

TWG Tea has cultivated exclusive luxury partnerships with 5-star hotels, on-board Singapore Airlines and Nippon Airways in Business Class, First Class and Suites, and with prestigious retail outlets including Harrods in London and Dean & DeLuca gourmet markets across the USA.

With expansion efforts in North America coming to fruition, TWG Tea is pleased to announce the addition of The Urban Tea Merchant. Canadians will soon be able to experience the luxury TWG Tea in selected 5-star hotels, restaurants and luxury retail stores across the country.

TWG Tea is also available for purchase and shipped anywhere in North America through The Urban Tea Merchant website, urbantea.com